About Us

World-class experts with decades of Excel and data mastery.

We believe all accountants and finance professionals should have access to world-class reports, dashboards and models in Excel to enable them to make better decisions for themselves and clients.

Meet the Team

  • Lance Rubin

    CHIEF EXCEL OFFICER

    Lance has a wealth of Excel and financial modelling experience across financial and professional services having worked at two of the Big 4 accounting firms (PwC & KPMG), Investec Bank Corporate Finance & Advisory and National Australia Bank.

    Lance has 2 decades of corporate experience across professional services, investment and commercial banking.

    Lance is an approved training with the Financial Modelling Institute, an author of the Chartered Accountants (ANZ) study guide on financial modelling, has over 20,000 LinkedIn followers and trained thousands of people on financial modelling and analytics across the world using Excel and Power BI.

  • Marcus Small

    CHIEF CONTENT OFFICER

    Marcus is the founder of TheSmallman.com which is one of the largest Excel resources on the web with impressive dashboards and VBA content.

    The site has been recognised by multiple blog ranking sites as amongst the best in its field with millions of hits per year and provides people with solutions to interesting Excel problems.

    Marcus is the lead financial modelling and Excel trainer for CPA Australia and has run events all over the country and abroad including the CPA Congress, the Management Accounting Conference and CPA Week.

    Marcus has brought his wealth of design mastery to EXL Cloud to give users an unparalleled experience all inside Excel.

  • David Boyar

    Director

    David is a vocal advocate for accountants. He co-founded the Virtual CFO Association, built and ran his own practice and worked with Chartered Accountants (ANZ) on their Innovation agenda while hosting the accounting industry’s biggest podcast – From the Trenches.

    David is a non-executive member of the EXL Cloud board and brings his industry knowledge of accounting software, including being the CEO of the Xero award-winning Change GPS.

  • Edwin Hartono Limbri

    FULL-STACK DEVELOPER

    Leon is an ambitious individual that is passionate about creating data-driven, efficient and elegant solutions through the use of statistics, coding and various software.

    Experienced in creating automation within the Microsoft Excel environment, which has been extensively applied within EXL Cloud to ensure anyone and everyone can use the application easily.

    Leon aims to ensure users can undertake a thorough analysis in the shortest amount of time possible.

    Leon worked as one of the lead financial modellers at Model Citizn, and developed a number of business process automation apps and Power BI visualisations.